PROJECT         ///

Post-it Back to School

The 2019 Post-it Back to School campaign revolves around big ideas coming to life on sticky notes. Under the creative guidance of Lachlan Palmer and Gus Johnston, I took low-res comps and reworked them; finessing shadows, masks, and re-drawing the text, as well as the central light-bulb, for high-res production. 

January 2019  |  3M |  Production Design


Creative Director: Gus Johnston   .   Art Director: Lachlan Palmer    .   Mechanical Artist: Will Larson     .   Designer: Steph Hastings   .   Producer: Tess Rockers

© 2019 Steph Hastings Design