YouTube Year in Review
Bridging the gap from HQ to its new and growing creators is the main goal for the Creator Marketing Team at YouTube. In the winter of 2019, we were tasked with designing YouTube's 2019 Year in Review Email. Working closely with the social and brand team, we developed a whimsical thread, with personalized modules based on the creators success metrics. All using the new brand standards, lead by Jesse Lefkowitz.
November 2019 | YouTube | Illustration
CD: Matthew Brajot
AD: April Kwang
Copy: Jeff Ortiz, Katiana Mashikian